Target Market Demographics

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Target market demographics for corporate sponsorship of a nonprofit indoor skatepark facility in Akron, Ohio

• Age:
  • All ages: 5-65+ (48% are 18 or under)
  • Core participants: Ages 8–30, with a focus on teens and young adults (13–24 years old).
  • Secondary participants: Young children (5–12) and adults (25-55), including parents and casual enthusiasts. (46% are 19-49)
• Gender:
  • Predominantly male (historically), but an increasing number of female and non-binary riders as wheeled sports become more inclusive.
• Income Level:
  • Mixed-income groups, with emphasis on affordability for youth from underserved or low-income communities. Sponsorships can help keep participation costs low or free.
• Interests and Activities:
  • Active participation in skateboarding, BMX biking, rollerblading, scooters, and quad skating.
  • Enthusiasts of outdoor recreation, extreme sports, and alternative athletic activities.

• Parents and Guardians:
  • Typically aged 25–50, often from lower to middle-class backgrounds. They seek safe, supervised spaces for their children to engage in positive, healthy activities.
• Schools and Youth Organizations:
  • Local schools, after-school programs, and nonprofit youth organizations that emphasize physical activity, skill-building, and community involvement.
• Community Leaders and Advocates:
  • Individuals and groups who promote youth development, healthy lifestyles, and urban renewal projects.

• Local Residents: 
  • Primarily from Akron and surrounding Summit County communities.
• Regional Reach: 
  • Northeast Ohio, including nearby cities like Cleveland, Canton, Medina, and Youngstown.
• Tourists and Visitors: 
  • Enthusiasts traveling from other regions for competitions, events, or unique indoor facilities.

• Values:
  • Creativity, self-expression, and individuality through sport.
  • A sense of belonging and community within the wheeled-sports culture.
  • Health, fitness, and an active lifestyle.
• Lifestyle:
  • Casual and urban-focused.
  • Socially connected through events, competitions, and social media showcasing skills.
• Brand Affinity:
  • Interest in brands that resonate with youth culture, outdoor recreation, and wheeled sports 

(e.g., skatewear, BMX brands, and activewear - VANS, NIKE SB, REDBULL, etc.).

• Sponsors that align with these demographics include: 
  • Youth-focused companies: Skate brands, activewear, sneaker companies, and skateboard, scooter/bike manufacturers.
  • Local/regional businesses: Restaurants, retailers, and entertainment venues targeting families and young people.
  • Health and wellness organizations: Hospitals, fitness centers, and mental health services promoting physical and emotional well-being.
  • Community-focused sponsors: Nonprofits, banks, and tech companies with strong corporate social responsibility (CSR) initiatives aimed at supporting youth and underserved communities.

By aligning with these core demographics, our sponsors can connect with an engaged, vibrant audience while contributing to 

the social and cultural fabric of 

our Akron, Ohio community.